Cash flow is important because it is the lifeblood of every business. Without positive cash flow, your business won’t be able to cover its expenses, make investments in the future and grow. Many companies may have seemingly healthy balance sheets and profit and loss statements with impressive net income, but if operating cash flow is tight, a company won’t survive. And in today’s current economic uncertainty, business owners should look at ways they can optimise their cash flow to weather the next 12 months and beyond.