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Why investing in new tech can give your franchise business a competitive edge

20 February - 4 min read

According to Bloomberg’s December 2022 survey of economists, the likelihood of a recession in 2023 stands at 70 per cent. While some companies may choose defensive, cost-cutting measures to weather the downturn, investing in process improvements — or choosing to go on the offensive — can not only realise efficiencies, but it can give franchise businesses a competitive edge too. Further, with many technology companies operating on a SaaS model, there is little upfront investment required to implement new technology. Keep reading to learn why investing in new systems can give your franchise business the right tools to succeed into the future. 

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